Hey Jon, I see you're working across strategy at Transparent Partners while staying active as an advisor and investor. You've spent a lot of time in the data and marketing tech space, but I'm curious: have you seen product and tech teams at your portfolio companies or clients actually aligned with commercial strategy, or is there usually a gap?

I've been thinking about the alignment question. Most execs I talk to say their product teams operate in a vacuum. Is that what you're seeing too?

Jon, quick thought: a lot of the friction I see between product and commercial teams comes down to misaligned incentives. Does that resonate with what you're advising on?